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Bonheur de construire, Le blog de la tranquillité.La récompense, c'est le Voyage ! Espace de mutualisation des connaissances, carrefour de rencontres, un « Internet universel » se diffusant par innovations successives dans toutes les activités humaines.

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    October 28

    To economic historians like Joel Mokyr, there's nothing inevitable about the incredible wealth and health of the modern world. But for a spark in a little corner of Europe that ignited the Industrial Revolution — which spread incredible advances in technology and living standards first across the north Atlantic coast in the 1700 and 1800s and gradually around the world — we could all be living the nasty, brutish and short lives of our ancestors centuries before.

    Mokyr, who teaches at Northwestern University, dives into the mystery of how the world went from being poor to being so rich in just a few centuries in a forthcoming book, “A Culture of Growth: The Origins of the Modern Economy.”

    Drawing on centuries of philosophy and scientific advancements, Mokyr argues that there's a reason the Industrial Revolution occurred in Europe and not, for example, in China, which had in previous centuries shown signs of more scientific advancement: Europe developed a unique culture of competitive scientific and intellectual advancement that was unprecedented and not at all predestined.

    This interview has been edited for length and clarity. 

    Why is it important to consider this question, of why the Industrial Revolution occurred?

    It is a question that needs to be asked if we want to know how we became what we are. The 19th and 20th centuries are in many ways the most transformative centuries in all of human history. Until about 1800, the vast bulk of people on this planet were poor. And when I say poor, I mean they were on the brink of physical starvation for most of their lives.

    Life expectancy in 1750 was around 38 at most, and much lower in some places. The notion that today we would live 80 years, and spend much of those in leisure, is totally unexpected. The lower middle class in Western and Asian industrialized societies today has a higher living standard than the pope and the emperors of a few centuries back, in every dimension. That is the result of one thing: Our ability to understand the forces of nature and harness them for our economic needs.

    If we understood how that happened, we would understand human history. For thousands of years, the material conditions that people lived in changed very little. Then all of a sudden, in 1800, it just zooms up.

    That came out of Western Europe and its offshoot in North America after 1800. If it hadn’t been for that, you and I would be looking at a life expectancy of maybe 40, and I probably I wouldn’t be sipping cappuccino from a fancy machine and talking to you on my smartphone. Look at what we have achieved in every dimension. Technology hasn’t just increased our income, it’s changed every aspect of daily life.

    The question is, was all this inevitable? My answer is, absolutely no.

    So why did this dramatic change occur? And why did it start in Europe, rather than in China?

    China has a glorious past in its scientific achievements. And yet they were never able to turn it into economic growth as the West did. If you look at Europe and China in the 19th century, Europe is advancing at breathtaking speed. It’s building a rail network, steamships, factories. By the early 20th century, China looked like it was going to be completely occupied by imperialist powers. Clearly the technological and economic development of East and West diverged from 1850 on. The $64,000 question is “Why?”

    People have given different answers, and I’m giving mine. One way of thinking about it is culture. But to state, “Hey, the Chinese have a different culture because they were Confucianists, and the Europeans were Christian,” I don’t buy that for a second. It’s much more subtle and complicated. The way I would phrase it is that culture is not independent of political and institutional circumstances.

    China and Europe are different in many ways, but one is that after the Mongol conquest in the 12th century, China remains a unified empire run by a single Mandarin bureaucracy. There is nothing that competes with or threatens China. China does get invaded by Manchu tribes in 1644, but they don’t change the structure of the state. They learned to speak Chinese, dress like Chinese and eat like Chinese.

    In Europe, no one ever succeeds in unifying it, and you have continuous competition. The French are worried about the English, the English are worried about the Spanish, the Spanish are worried about the Turks. That keeps everybody on their toes, which is something economists immediately recognize as the competitive model. To have progress, you want a system that is competitive, not one that is dominated by a single power.

    I think that is the major difference. It isn’t just that China doesn’t have an Industrial Revolution, it doesn’t have a Galileo or a Newton or a Descartes, people who announced that everything people did before them was wrong. That’s hard to do in any society, but it was easier to do in Europe than China. The reason precisely is because Europe was fragmented, and so when somebody says something very novel and radical, if the government decides they are a heretic and threatens to prosecute them, they pack their suitcase and go across the border.

    Europe creates a competitive world that encourages intellectual innovation. There’s the Reformation, which says the religion you had until now is wrong. The same happens in astronomy, chemistry, medicine, mathematics and philosophy. Eventually, it filters down to how we make textiles and shoes, and how we grow corn.

    I want to make clear, very few serious historians think China failed. China wanted stability and security, and they achieved that for a long time. The Europeans don’t want stability. They want progress. Of course, China’s stability gets disrupted by Europeans showing up with more powerful ships and guns. Eventually, China crumbles under the onslaught of European modernity. It’s quite a tragic story.

    Your book talks about how the Industrial Revolution resulted from a preference for “useful knowledge” and a connection that forms between the social elite and the productive sector of society. Explain that.

    Between Columbus’s voyage to America in 1492 and the death of Isaac Newton in 1727, the agenda of research in Europe changes. For much of human history, people studied science and natural phenomena, not to make us materially better off, but just to satisfy curiosity. The ancient Greeks made fantastic scientific progress, but there are few instances in which they use it for anything. In fact, Aristotle says science shouldn’t be used, because work is something for the lower classes. Learned people didn’t work, and working people didn’t learn.

    Before the Industrial Revolution, learned people in Europe changed the agenda. They say, “Look, we should study nature, but we should do so to improve our material welfare.” To people today, this sounds totally obvious. But it wasn’t in the year 1600. By the 18th century, this has become the consensus. That's what I call the Industrial Enlightenment.

    Many of the scientific issues they were trying to solve, they couldn’t. But they kept trying, and by the 19th century, they start cracking problems. Electricity is one example. For 100 years, people struggle with trying to harness its power. Only by the 1860s is electrical generation cracked, and then all of a sudden you get Thomas Edison, electrical lighting and street cars. The same thing happened in the understanding of infectious disease, which is the main reason life expectancy goes up. These advances took a long time. But they never gave up, and in the end they cracked it. If you think about it, this is quite astonishing.

    Now we haven’t cracked everything. I can’t tell you if we are going to crack nuclear fusion. But that’s what this game is all about, that nature is comprehensible, and we can understand and use it. We can never understand 100 percent of it, but we can do better and better.

    In China today, people often talk about the country’s rich history of invention, for example of printing, gunpowder and the compass. And you mention that China had its own Enlightenment. So how was that different?  

    China was extremely innovative in its heyday, which is basically under the Song dynasty, which ended in 1279. At that time, European and Islamic travelers realized that China was leading the world in technology. And China does have kind of an Enlightenment. And yet, in the end, they did not turn that innovation into sustained economic growth.

    I believe the fundamental reason is China’s position as a single empire, and also its bureaucracy, which is a unique and peculiar animal. On the one hand, it is very progressive, because it is a meritocracy. In Europe, the people who were in power were the sons and nephews of other people in power. But in China there’s an examination, and the people who did the best rose in the Mandarin civil service. So you’d think, “Wow, that’s very progressive.” Except if you look at what they were studying for these exams, they were simply regurgitating the classics. It was the perfect tool to keep reproducing from the same mold generation after generation.

    In Europe, something different happens. People study classical knowledge, Ptolemy and Hippocrates and Archimedes, and they begin to say, “Most of this stuff is wrong.” You couldn’t do that in China. If you said “This stuff is wrong,” you failed your exam. But in Europe, the ability to challenge received wisdom is irrepressible.

    In the 17th century, Europeans build microscopes, telescopes and barometers that allow them to study nature in a way the classics never could. And they become rather cocky. There’s a French philosopher in the late 16th century, Pierre de La Ramée, who writes a book with the title “Everything Aristotle Has Said Is Wrong.” That’s chutzpah. A century earlier, he would have been strung up.

    For example, Aristotle famously thought that a vacuum was impossible. Then one day, Europeans build a vacuum pump. The only conclusion they could reach is Aristotle is wrong. If he was wrong about that, could he be wrong about other things? You bet. Aristotle thought all the stars in the heavens were completely fixed; nothing is added and nothing is subtracted. In 1573, a Danish astronomer called Tycho Brahe observes a supernova. There was a star there before, and now it’s not. So people start being skeptical, and skepticism leads to what I call contestability. Arguments are decided not on authority, but on evidence, logic and mathematical proof.

    That seems perfectly normal to us, but it's something that had to be learned. It's something no other society pulls off. In other places, wisdom and knowledge were revealed to our forefathers, and if you want to know the truth, you have to study their writings, whether it’s the Bible, or Confucius, or the Koran, or the Talmud.

    What implications does all this have for our world today?

    There's a debate about the extent to which everything that can be invented has been invented. Have we picked all the low hanging fruit, can we continue to grow the way we did? I take a very optimistic view. I think if you want to summarize the future of technology, the short summary is, “You ain’t seen nothing yet.”

    The reason I say this is because science advances in part because people have the tools to work on problems. In the scientific advances of the 17th century, the microscope, the telescope and the barometer play a very important role. Now, if you ask what science has to work with today, it boggles the mind. We have microscopes that see the sub-molecular level. We have telescopes that see galaxies nobody dreamed existed. We have labs full of computers. A computer can find nanoscopic needles in a hay stack the size of Montana. The question is not, “What do computers do for our research?” The question people ask today is, “How the hell did anyone do anything before we had computers?”

    We are going to make so much more progress, simply because we have more powerful tools. As science advances, it will push our capability of controlling nature further. Now, the problems also get harder. We are dealing with issues like climate change and desertification. But our capability of solving them is going even faster, which is why I’m optimistic.

    You might also like:

    The strangest coincidences of your life probably aren’t that strange at all

    The real reasons you procrastinate — and how to stop

    Opening up borders: An idea economists tend to love and politicians detest


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    20150119_111932.jpg

    YouTube cherche toujours un moyen d'améliorer la qualité générale des commentaires. De nouvelles initiatives sont en train d'être testées, dont un algorithme qui doit repérer les réactions inappropriées et les retenir pour laisser ensuite le soin au vidéaste de les passer en revue.

    Quiconque a déjà mis les pieds sur YouTube a pu faire ce constat : les commentaires que laissent les internautes sous les vidéos sont (très) loin d’être tous sympathiques. Entre les invectives, les trolls, le spam et les interventions hors-sujet, il n’est pas tout le temps aisé de tomber sur des échanges satisfaisants. Google, la maison-mère de YouTube, le sait bien mais ses initiatives pour en finir avec ces interventions stériles et déplaisantes peinent à être décisives.

    Au mois de septembre, l’entreprise américaine a essayé une nouvelle approche avec le programme YouTube Heroes. Selon l’implication des membres, en procédant par exemple  aux sous-titrages des vidéos, en aidant autrui ou en signalant les messages litigieux, des petits avantages peuvent être débloqués ainsi que de nouveaux outils de modération. En clair, incapable de modérer seule sa plateforme, Google doit faire appel aux bonnes volontés.

    Les efforts de Google ne s’arrêtent pas là. Toujours dans cette optique de discipliner les commentaires sur sa plateforme de vidéos, d’autres mesures, actuellement en cours de test, sont sur les rails. Il s’agit avant tout de fonctionnalités qui visent à promouvoir les commentaires apportant quelque chose de constructif à la conversation. Mais il est aussi question d’une analyse syntaxique plus fine des messages envoyés sur le service afin de contrôler ce qui se dit.

    La nouvelle approche de la firme de Mountain View s’organise autour de six axes :

    • possibilité d’épingler un commentaire pour qu’il apparaisse tout en haut de la conversation ;
    • possibilité d’aimer les commentaires (les « coups de cœur » en quelque sorte) qui lui plaisent pour, là aussi, enrichir les interactions entre lui et sa communauté ;
    • mise en valeur du nom du vidéaste lorsqu’il participe à la discussion, afin que les autres internautes voient plus facilement son intervention ;
    • possibilité de choisir des modérateurs pour sa chaîne ;
    • possibilité de filtrer des termes ou des expressions qui n’ont pas vocation à apparaître dans le commentaires  ;
    • possibilité de retenir des commentaires avant publication pour les passer en revue.

    youtube-gestion-commentaires

    La fonction servant à retenir avant publication les commentaires jugés inappropriés repose sur un algorithme concocté par Google. Cette analyse se fera de façon automatique, avec un focus tout particulier sur les messages pouvant apparaître comme étant injurieux, du spam ou, pour une raison ou pour une autre, hors charte. Google précise que c’est au vidéaste que revient la responsabilité de valider, cacher ou signaler les messages qui auront été mis en quarantaine par l’algorithme.

    Google s’en doute : son outil ne sera pas parfait. « nous reconnaissons que les algorithmes ne seront pas toujours exacts. L’option en version bêta pourrait retenir des réactions que vous jugerez acceptables ou ne pas réussir à attraper les interventions que vous aimeriez retirer. Lorsque vous passez en revue les commentaires, le système tiendra compte de vos actions afin d’améliorer l’identification des commentaires qui méritent d’être retenus », fait savoir Google.

    Les vidéastes tentés par l’expérience ont la possibilité de postuler à cette adresse.

    Who's who

    YouTube

    Télévision du présent et du futur


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    Ladies and Gentlemen: The Beatles! Their performance on “The Ed Sullivan Show” two days later officially launched the years-long frenzy that followed, known as “Beatlemania.”The cultural and musical landscape of America was forever changed by The Beatles

    News and Events Clinton Digital Library

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    Ladies and Gentlemen:  The Beatles! 

    Dates: October 8, 2016- April 2, 2017

    On February 7, 1964, four lads from Liverpool, England, stepped onto American soil for the first time as a band.

    Their performance on “The Ed Sullivan Show” two days later officially launched the years-long frenzy that followed, known as “Beatlemania.” The cultural and … (read more…)

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    Ladies and Gentlemen:  The Beatles!

     Dates: October 8, 2016- April 2, 2017

    On February 7, 1964, four lads from Liverpool, England, stepped onto American soil for the first time as a band.

    Their performance on “The Ed Sullivan Show” two days later officially launched the years-long frenzy that followed, known as “Beatlemania.” The cultural and … (read more…)

    The Clinton Library is 12 years old!

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    MEXICO CITY (AP) — The latest on world reaction to the U.S. election (all times EST):

    3:20 a.m.

    Hungary's prime minister says Donald Trump's victory is "great news" and shows "democracy is still alive."

    Prime Minister Viktor Orban has been often criticized by the United States, including by Hillary Clinton when she was secretary of state, for weakening the democratic system of checks and balances. Orban offered his congratulations to Trump on his Facebook page.

    Orban, who returned to power in 2010 and last year built fences on Hungary's southern borders to stop the flow of migrants heading toward Western Europe, said in July that Trump's immigration policies made him the best candidate for Hungary and Europe.

    In 2014, Orban famously declared his intentions of turning Hungary into an "illiberal state." His government has also been criticized by the U.S. on issues like corruption, anti-Semitism and media freedom.

    ___

    3:15 a.m.

    The European Union's foreign policy chief says that the trans-Atlantic ties with the United States go beyond the election of Donald Trump.

    Federica Mogherini said Wednesday in a Twitter message that "EU-US ties are deeper than any change in politics. We'll continue to work together, rediscovering the strength of Europe."

    The European Union's foreign policy chief says that the trans-Atlantic ties with the United States go beyond the election of Donald Trump.

    ___

    3 a.m.

    Palestinian President Mahmoud Abbas says in a statement that he "congratulates the elected American president, Donald Trump, and hopes that peace will be achieved during his term."

    An Abbas aide, Saeb Erekat, said Wednesday he doesn't expect U.S. positions on the Israeli-Palestinian conflict to change under Trump.

    Erekat said the Republican and Democratic parties are both committed to a two-state solution of the conflict and "I think this will not change with the coming administration."

    The Palestinians want to establish a state in the West Bank, Gaza Strip and east Jerusalem, lands Israel captured in 1967. Gaps between Abbas and Israel's hawkish leader on any border deal remain wide.

    Trump has proposed moving the U.S. Embassy to Jerusalem, even though the U.S. has not recognized Israel's annexation of parts of the city.

    ___

    2:55 a.m.

    Russian President Vladimir Putin has sent Donald Trump a telegram of congratulation on winning the U.S. presidential election.

    In a brief statement Wednesday, the Kremlin said Putin expressed "his hope to work together for removing Russian-American relations from their crisis state."

    Putin also said he has "confidence that building a constructive dialogue between Moscow and Washington that is based on principles of equality, mutual respect and a real accounting each other's positions, in the interests of our peoples and the world community."

    ___

    2:45 a.m.

    A top Palestinian official says he doesn't expect U.S. positions on the Israeli-Palestinian conflict to change under President-elect Donald Trump.

    Saeb Erekat, an adviser to Palestinian President Mahmoud Abbas, said the Republican and Democratic parties are both committed to a two-state solution of the conflict.

    The Palestinians want to establish a state in the West Bank, Gaza Strip and east Jerusalem, lands Israel captured in 1967. Gaps between Abbas and Israel's hawkish leader on any border deal remain wide.

    Erekat said Wednesday that a two-state solution is "in the American national interest, and I think this will not change with the coming administration."

    However, Trump has proposed moving the U.S. Embassy to Jerusalem, even though the U.S. has not recognized Israel's annexation of parts of the city.

    ___

    2:35 a.m.

    Russia's lower house of parliament is applauding the election of Donald Trump as the next U.S. president.

    State news agency RIA-Novosti says Vyacheslav Novikov, a member of the foreign affairs committee from the governing United Russia party, addressed the State Duma on Wednesday morning.

    Novikov said that "three minutes ago, Hillary Clinton acknowledged her defeat in the U.S. presidential elections and just a second ago, Trump began his speech as president-elect. I congratulate all of you on this."

    The chamber, where the pro-Kremlin party holds an overwhelming majority, then broke into applause, the report said.

    ___

    2:25 a.m.

    Turkey's justice minister says a change of presidents in the United States won't make a big difference to the "deep-rooted" relations between the two countries.

    Bekiz Bozdag told the state-run Anadolu Agency on Wednesday: "in essence our relations are relations between two states and we hope that under the new presidential term the Turkish-U.S. relations will be much better. That is our expectation."

    Bozdag noted that Republican presidential candidate Donald Trump's win came despite intense campaigning in favor of his rival Hillary Clinton.

    "I saw an intense campaign for Hillary Clinton's victory. Artists, sportsmen, all personalities worked for Clinton's victory. But in elections, it is important to embrace the people," Bozdag said. "No one has won elections through newspaper headlines, opinion polls or television (campaigns)."

    ___

    2:15 a.m.

    Dutch anti-Islam populist lawmaker Geert Wilders has tweeted his congratulations to Donald Trump.

    Wilders, whose Freedom Party is riding high in opinion polls ahead of Dutch elections due in March, calls Trump's win in the presidential election "A historic victory! A revolution."

    Looking ahead to the Dutch vote, Wilders finished his tweet: "We also will give our country back to the people of the Netherlands."

    Wilders is known for his strident anti-Islam rhetoric and opposition to the Netherlands' European Union membership.

    ___

    1:45 a.m.

    Japan is sending a top official to Washington to try to meet with those who will be responsible for the next White House administration.

    Katsuyuki Kawai, a political aide to Prime Minister Shinzo Abe in charge of diplomacy, told reporters after meeting with Abe that he had been instructed to visit Washington as early as next week.

    Abe's instruction came when results showed Republican candidate Donald Trump with a clear lead. Chief Cabinet Secretary Yoshihide Suga said it was not because Japan was unprepared for Trump's win.

    He said: "We have been preparing so that we can respond to any situation because our stance is that our alliance with the U.S. remains to be the cornerstone of our diplomacy whoever becomes the next president."

    ___

    1:35 a.m.

    The leader of Russia's nationalist Liberal Democratic party, Vladimir Zhirinovsky, has welcomed the presumed victory of Donald Trump.

    According to the Interfax news agency, Zhirinovsky said: "We of course regard with satisfaction that the better candidate of the two presented to the American voters was victorious."

    He also said that he hopes the presumed Trump victory means that U.S. Ambassador John Tefft departs. He says, "We hope that this ambassador leaves Russia ... he hates Russia."

    ___

    1:30 a.m.

    Canada and the prospect of Americans moving there appears to have drawn so much online interest that it has knocked out the country's immigration website.

    Searches for "move to Canada" and "immigrate to Canada" spiked Tuesday night as election returns favored Republican nominee Donald Trump. "Canada" was a leading U.S. trend on Twitter, with more than 1 million tweets.

    While much of the chatter was clearly tongue-in-cheek, the website for Citizenship and Immigration Canada was down at the same time. Agency officials could not be immediately reached for comment.

    ___

    1:25 a.m.

    German Defense Minister Ursula von der Leyen calls the strong vote for Donald Trump "a big shock," and the U.S. elections "a vote against Washington, against the establishment."

    Von der Leyen said on German public Television Wednesday that while many questions remain open, "We Europeans obviously know that as partners in the NATO, Donald Trump will naturally ask what 'are you achieving for the alliance,' but we will also ask 'what's your stand toward the alliance.'"

    The defense minister said that behind the scenes the German government would try to make contacts on the working level to find out who are the new contact persons.

    ___

    1:10 a.m.

    The first French presidential candidate to comment on the U.S. election was populist, anti-immigrant politician Marine Le Pen, congratulating Trump even before the final results are known.

    Le Pen, hoping to ride anti-establishment sentiment to victory in April-May French presidential elections, tweeted her support to the "American people, free!"

    French Foreign Minister Jean-Marc Ayrault said France would continue to work with the new president whoever wins the final tally, though expressed concern about Trump's lead and said it could hold a cautionary message for Europe.

    "We don't want a world where egoism triumphs," Ayrault said on France-2 television Wednesday. France's Socialist government had openly endorsed Clinton.

    Ayrault said European politicians should pay attention to the message from Trump voters. "There is a part of our electorate that feels ... abandoned," including people who feel "left behind" by globalization, he said.

    He said a Trump victory could bring "more incertitude" to French politics.

    ___

    12:50 a.m.

    Indonesians on social media are questioning why Americans have voted in big numbers for billionaire Donald Trump, who many in the world's most populous Muslim country perceive as intolerant and reactionary.

    Twitter, Facebook and chatrooms in instant messaging apps are buzzing with speculation about whether Trump would follow through on campaign rhetoric that included a ban on Muslims entering the U.S.

    Some people say that under a Trump administration they fear they'll be prevented from visiting relatives and friends who live in America or traveling there as tourists.

    About 100,000 Indonesians live in the United States.

    President Joko "Jokowi" Widodo says on national television that his government will work with whoever becomes president.

    ___

    12:45 a.m.

    News of Trump's widening lead hit hard in Cuba, which has spent the last two years negotiating normalization with the United States after more than 50 years of Cold War hostility.

    Normalization has set off a tourism boom in Cuba and visits by hundreds of executives from the U.S. and dozens of other nations newly interested in doing business on the island. Trump has promised to reverse Obama's opening with Cuba unless President Raul Castro agrees to more political freedom on the island, a concession considered a virtual impossibility.

    Speaking of Cuba's leaders, Communist Party member and noted economist and political scientist Esteban Morales told the Telesur network that "they must be worried because I think this represents a new chapter."

    Carlos Alzugaray, a political scientist and retired Cuban diplomat, said a Trump victory could, however, please some hard-liners in the Cuban leadership who worried that Cuba was moving too close to the United States too quickly.

    While many Cubans were unaware of the state of the race early Wednesday morning, those watching state-run Telesur or listening to radio updates said they feared that a Trump victory would mean losing the few improvements they had seen in their lives thanks to the post-detente tourism boom.

    "The little we've advanced, if he reverses it, it hurts us," taxi driver Oriel Iglesias Garcia said. "You know tourism will go down. If Donald Trump wins and turns everything back it's really bad for us."

    ___

    12:10 a.m.

    A couple of Chinese participants at a U.S. Embassy event in Beijing say they'd welcome a Trump presidency, while another says he thinks the Republican candidate projects a flawed image of the United States.

    Blogger Wang Yiming says he hopes Trump will win because the Republican Party has been typically more willing to demonstrate American leadership globally, and he hoped a Republican president would do more to encourage freedom of speech in China.

    Wang says: "I think America has stagnated and Trump represents justice, the rule of law and personal freedom."

    Lou Bin, a 43-year-old academic at a university in Beijing, says he didn't support either candidate but Trump didn't come across as much of a "gentleman." He says: "As president you want someone who represents the country's image."

    ___

    12 a.m.

    Australian Foreign Minister Julie Bishop says at this stage, it would appear that Donald Trump is most likely to claim the presidency.

    Bishop told reporters in Canberra, Australia's capital, that her government is ready to work with whomever the American people, "in their wisdom," choose to be their president.

    She says a U.S. presidential election is always a momentous occasion, and in this instance, "it has been a particularly bruising, divisive and hard-fought campaign."

    She also says the new administration will face a number of challenges, including in Asia-Pacific, and Australia wants to work constructively with the new administration to ensure the continued presence and leadership of the United States in the region.

    She calls the U.S. "our major security ally" and the largest foreign direct investor and the second-largest trading partner.

    She says: "The United States is also the guarantor and defender of the rules-based international order that has underpinned so much of our economic and security issues. And interests."

    EN CONTINU : Trump promet à la planète le partenariat et non le conflit


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    Themes for 2017

    They're heavily influenced by President-elect Trump.

    1469543812_233942826
    Photographer: Daniel Acker/Bloomberg
    It's not even Thanksgiving yet, but Goldman Sachs Group Inc. is already preparing for 2017. In a note to clients on Thursday, a team led by Chief Credit Strategist Charles Himmelberg released its top ten market themes for next year.

    "High growth, higher risk, slightly higher returns," is how the strategists view the year ahead — and it's clear that their outlook has been heavily influenced by the pending regime change in Washington, D.C.

    Here's a brief summary of each of the ten themes Goldman sees as forming the backdrop for investing in 2017.

    Expected returns: only slightly higher

    Relative to its 2016 forecasts, the team says owners of financial assets can reasonably able to expect more upside — but stress that these returns will still likely remain low.

    "The best improvement in the opportunity in global equities is in Asia ex-Japan, where we forecast returns of 12.5 percent (versus 3.8 percent for 2016)," the strategists write. "At the other end of the equity spectrum, in Japan we are forecasting declines of -3.7 percent on the Topix (versus 5.2 percent for 2016)."

    U.S. fiscal policy: a pro-growth agenda

    President-elect Donald Trump's focus on infrastructure spending during his victory speech on Nov. 9 — rather than trade protectionism or immigration restrictions — catalyzed the risk-on sentiment that's pervaded markets, according to Himmelberg.

    "Markets are starved for growth. This is plainly visible in the eagerness with which markets seized on Trump’s growth-focused message," he writes. "It is also visible in the speed with which the market’s narrative on the economic outlook under Trump has shifted from ‘uncertainty’ to ‘growth.'"

    Fiscal stimulus in the U.S. will help reflate the economy, and stands a good chance of passing through Congress, the team reckons.

    U.S. trade policy: concerns are likely overdone

    Goldman doesn't see an imminent trade war on the horizon, and expects any re-negotiation of agreements currently in place (like NAFTA) to focus on attempts to improve the prospects for the U.S. manufacturing sector.

    "We think the popular media narrative on the downside risk of a trade war is overstated," the strategist writes. "Our tentative view is that Trump’s use of punitive tariffs will be just as pragmatic as President Obama’s, albeit more vocal."

    Emerging markets risk: 'Trump tantrum' is temporary

    Emerging market assets have been crushed since the election, as the rise in Treasury yields has reduced the need to reach for yield overseas, and the potential for protectionist trade policies threatens to curtail growth opportunities.

    Source: Bloomberg

    Investors are voting with their feet, heading out of EM equity and bond exchange-traded funds in droves. But Goldman doesn't see a continuation of the EM rout as a theme for the year ahead.

    "We have consistently found that when stronger U.S. growth accompanies higher U.S. rates, EM assets can prosper, especially EM equities and spreads," writes Himmelberg.

    Trump and trade: hedge with RMB

    The president-elect has blasted China as a currency manipulator. Lately, Beijing has done more to keep its currency artificially high than weaken it, using its hoard of foreign reserves to defend the yuan. Managed depreciation has been the order of the day for the Chinese yuan: the surprise devaluation in August 2015 roiled financial markets, and Goldman's team expects this to continue in 2017.

    Source: Bloomberg

    "Our forecasts ($/CNY at 7.30 in 12 months) call for a depreciation that is well beyond forward market pricing, thereby implying positive gains even accounting for the negative carry," the strategist writes. "And beyond the usual reasons for wanting to hedge exposure to ‘China risk,' we think it will also hedge the risk of a ‘Trump trade tantrum.'"

    Monetary policy: focusing the toolkit on credit creation

    To Goldman, the Bank of Japan's move to yield curve control is the canary in the coal mine for a new swath of policy innovations "that target the intermediary cost of supplying short-term bank credit rather than the market cost of borrowing via long-term public debt."

    Focusing on that element of the transmission mechanism and moving towards measures like "funding for lending" schemes, they argue, is what will have the most impact on real economic activity, chiefly investment.

    Better-targeted monetary stimulus could help avoid some negative side effects associated with quantitative easing and negative rates that inhibit credit creation, Goldman argues.

    Corporate revenue growth recession: signs of inflection

    For years, S&P 500 companies have exceeded analysts' expectations on the bottom line more often than the top line during quarterly earnings seasons, as a combination of cost-cutting and shrinking share count, rather than soaring sales, fueled the growth in earnings per share.

    However, the strategists "expect 2017 to confirm that the U.S. corporate sector has emerged from its recent 'revenue recession.'"

    A firming global economy and recovery in oil prices from their February lows significantly buoys the outlook for revenue growth stateside.

    "For 2017, our U.S. Portfolio Strategy team expects that modest improvements in the macroeconomic backdrop will help lift S&P 500 operating EPS by 10 percent to $116 and they have a year-end S&P 500 target of 2200," writes Himmelberg.

    Inflation: moving higher across developed markets

    Market-based measures of inflation expectations in the U.S. have spiked since the election, as traders bet that Donald Trump will be the inflation president.

    Source: Bloomberg

    "What seems clear to us, as argued above, is that economic issues, notably tax cuts, infrastructure spending and defense spending, are high on the agenda — a recipe for reflation," writes Goldman's team. "We are forecasting large boosts to public spending in Japan, China, the U.S., and Europe, which should fuel inflationary pressures in those economies."

    The strategists think central bankers in developed nations will be willing to tolerate an overshoot in inflation should that arise, since price pressures have been below their targets for an extended period of time.

    The next credit cycle: kinder and gentler

    While commodity-sensitive segments of the credit market have suffered pain in 2016, there hasn't been much in the way of contagion. Goldman's team expects more of the same in 2017, with the credit cycle not making a turn for the worse.

    "Regardless of the state of balance sheet fundamentals, recessions lead to a meaningful acceleration in defaults while expansions keep defaults low. We expect the same playbook in this cycle," they write. "The strong ‘business cycle’ component in the behavior of high yield defaults, and our view that U.S. recession risk remains low in 2017, leave us comfortable with the view that the inflection point is unlikely to materialize next year, despite the weak state of corporate balance sheets."

    The 'Yellen Call' 2.0: now with 'contingent knock-in'

    At this time last year, Goldman's team argued that conventional wisdom surrounding the Federal Reserve — that it would work to keep financial assets aloft by easing policy in response to any market turbulence — was moving in the opposite direction. Now, an easing of financial conditions would enable the central bank to withdraw policy more expeditiously, ultimately capping the valuation of financial assets.

    "For 2017, this intuition seems as relevant as ever, especially given that President-elect Trump has promised a material fiscal stimulus," writes Himmelberg. "A ‘contingent knock-in’ has been added to the ‘Yellen Call’ — that is, conditional on a large fiscal stimulus in 2017, the FOMC will be obliged to respond more aggressively to an easing of financial conditions, all else equal."

    However, Goldman cautions that it's no sure bet that financial conditions will ease in the year ahead, noting the recent rise in bond yields and the U.S. dollar.

    Before it's here, it's on the Bloomberg Terminal. LEARN MORE

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    China’s Happy to Take U.S. Tech Immigrants That Trump Blocks

    Robin Li.

    Photographer: Qilai Shen/Bloomberg

     

    Silicon Valley’s foreign contingent needn’t consider Canada. If President-elect Donald Trump makes good on campaign promises to bar foreign talent, China will welcome them with open arms.

    Robin Li, the billionaire chief executive of China’s largest search engine Baidu Inc., may have voiced the sentiments of many of his compatriots on Friday. He hopes that some of the tens of thousands of highly-skilled, overseas-born workers now plying their trade in the Valley will instead consider a career in the world’s second largest economy.

    “I read that an advisor to President-elect Donald Trump complained that three-quarters of engineers in Silicon Valley aren’t Americans,” Li told the World Internet Conference in the historic town of Wuzhen. “So I myself hope that many of these engineers will come to China to work for us.”

    Li’s reckoning isn’t far off the mark: in the two Silicon Valley counties of Santa Clara and San Mateo -- home to Intel Corp. and Nvidia Corp. -- about two-thirds of people working in computing and mathematics fields are foreign-born, according to a study by research firm Joint Venture Silicon Valley using 2014 U.S. government data.

     

    Many of those on temporary visas are now seriously weighing their options after Trump’s victorious White House bid. The former reality TV star said Nov. 9 that sweeping changes to U.S. immigration policy rank among his top three priorities. He’s said previously he will “end forever” the use of cheaper labor from the H-1B program -- a lottery system that’s a principal source of visas for tech workers, as an alternative to hiring U.S. citizens.

     

    China’s largest technology firms, from Tencent Holdings Ltd. to Alibaba Group Holding Ltd., have blossomed in past years into domestic economic powerhouses, helped in part by an influx of Chinese-born but foreign-trained talent. But enticing non-Chinese personnel has proven tougher because of language barriers, pervasive web censorship and strict government control of the internet.

    Still, Li said there’s an inherent attraction to working in a booming market.

    “Many engineers in Silicon Valley have expressed concern about the United States’ capabilities in innovation,” Li told the conference. “In the past, Chinese IT companies can only attract Chinese engineers from abroad. We would now like to hire more engineers from different backgrounds around the world because China is the fastest growing major market, so let’s all work together.”

    — With assistance by David Ramli


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    Sarkozy sconfitto, il messaggio di Carlà: " Bravo mon amour, sono fiera di te".

    Sarko&Carla.jpeg1agld1r.gifKnow why, Know who, Know where, Know what.

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    Francia, primarie del centrodestra. Sfida tra Sarkozy, Juppè e Fillon

    Parigi, 21 novembre 2016 - Il day after della bruciante sconfitta alle primarie, per l'ex presidente francese Francois Sarkozy ha il sapore dolce-amaro di un messaggio d'amore inviato su Instagram dalla sua terza moglie Carla Bruni. La modella italiana scrive: "A volte, i migliori perdono. Bravo mon amour, sono fiera di te". In allegato una foto color seppia dell'ex presidente e tre emoticon tra cui un cuore rosso. Ieri, dalla platea delle primarie, Sarkozy ha lanciato un commosso adieu: "È tempo per me di cominciare una vita con più passioni private e meno passioni pubbliche". E ancora: "Francese sono e francese resto, tutto quello che riguarda la Francia mi toccherà sempre nel profondo del cuore. Nessuna amarezza, nessuna tristezza", ha concluso il leone battuto dei Républicains, che per anni ha dominato la scena politica della Francia e che forse questa volta si appresta davvero a cambiare vita.

    Sarko ha ammesso la sconfitta quando ancora si stavano scrutinando le schede e nella lunga conferenza stampa di endorsement per Fillon ha ringraziato proprio lei, Carlà, promettendole di cambiare vita. Meno politica e più famiglia, è il concetto. Lei gli è sempre stata vicina, nel difficile adieu pronunciato al quartier generale era sul palco accanto a lui. I due sono sposati dal 2008 e hanno avuto una figlia, Giulia, nel 2011.

    Quanto al vincitore, Francois Fillon, ex premier del governo Sarkozy, è volato in testa con il 44,1% delle preferenze, seguito a distanza dall'altro ex premier Alain Juppè (che va al ballottaggio ma solo co 28,6% dei voti), mentre Nicolas Sarkozy è fuori e davvero lontano, col suo 20,6%

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    Qu’est-ce que le modèle français ?
    Publié le dans Histoire de l'économie

    Le modèle français d’État providence, librement inspiré du keynésianisme, repose sur une intervention répétée de l’État dans les secteurs économiques, sociaux et politiques.

    Par Jean-Baptiste Noé.

    On évoque souvent le modèle français, voire le pacte républicain, pour le louer ou le dénoncer. Mais quel est-il vraiment ? Le modèle économique et social dans lequel nous vivons actuellement fut bâti à l’issu de la Deuxième Guerre mondiale, et date, pour l’essentiel, d’une batterie de lois prises en 1946. Il est inspiré à la fois du programme économique de la résistance, et des idées socialistes et communistes d’après-guerre. C’est notre État providence, légèrement différent de celui des Anglais, notamment parce qu’il fait désormais l’unanimité de la classe politique et que personne ne semble vouloir le remettre en cause. Quand on propose de le réformer, c’est pour le faire durer, pour lui permettre de survivre, non pas pour passer à un autre modèle.

    Ce modèle d’État providence, librement inspiré du keynésianisme, repose sur une intervention répétée de l’État dans les secteurs économiques, sociaux et politiques.

    1/ L’État entrepreneur

    L’État est tout d’abord un entrepreneur. Il dirige des entreprises et se veut le moteur de la vie économique. Si l’on excepte la nationalisation de Renault pour cause de collaboration, les grandes vagues de nationalisation française ont eu lieu en 1946, sous le gouvernement du socialiste Félix Gouin, gouvernement dans lequel figuraient également de nombreux communistes.

    Parmi celles-ci, mentionnons la nationalisation des mines avec la création des charbonnages de France, la nationalisation du gaz et de l’électricité, et la création d’EDF et de GDF, la nationalisation d’Air France, de nombreuses banques et des assurances.

    2/ L’État planificateur

    L’État se veut aussi un planificateur. La création, en 1945, du Commissariat au Plan par Jean Monnet vise à fixer des objectifs à 5 ans. Il s’agit d’assurer la reconstruction d’un pays qui a été largement détruit par la guerre. Il faut redresser l’appareil productif français, rebâtir ponts, routes, voies ferrées, et créer de nombreux logements. Les tickets de rationnement sont utilisés jusqu’au début des années cinquante. Nous avons aujourd’hui du mal à considérer le colossal effort qu’il a fallu effectuer pour redresser le pays.

    3/ L’État protecteur

    L’État est protecteur. Pour cela, il organise la protection sociale en créant la Sécurité sociale par l’ordonnance d’octobre 1945. Les assurances sociales existaient déjà, mais elles étaient privées. La nouveauté c’est qu’à côté de ces assurances privées figure une assurance publique. Le deuxième temps survient en 1946, toujours cette année décisive dans l’élaboration du modèle social, quand la sécurité sociale est nationalisée, et que son affiliation est rendue obligatoire pour les salariés. La Sécu que nous connaissons aujourd’hui est donc davantage l’héritière de 1946 que de 1945. On passe ainsi d’un système d’assurance, où chacun est couvert selon ses versements, à un système de transferts sociaux, où chacun reçoit la même chose, mais où les cotisations sont proportionnelles aux revenus.

    4/ L’État logeur

    Le rôle que s’attribue l’État dans le logement ne peut se comprendre sans l’urgente nécessité à bâtir des habitations pour des millions de Français qui en étaient privés, suite aux destructions de la guerre. C’est là que s’ouvre la période des grands ensembles, des HLM, des barres puis des tours. L’État devient bailleur social, il organise la construction et l’attribution des logements. C’est la fin des bidonvilles, dont le célèbre de Nanterre, existant jusque dans les années 1970, c’est la fin aussi des logements insalubres.

    La loi de 1946 qui maintient fixes les coûts de location veut aussi permettre de faciliter le logement. Elle aura pour conséquence de ruiner les propriétaires et d’empêcher les nécessaires travaux d’entretien, causant aujourd’hui des situations d’insalubrités, notamment à Paris. L’État logeur est aussi une façon de donner des pouvoirs accrus aux maires et aux offices HLM en leur donnant la possibilité d’attribuer les logements, avec les risques de clientélisme que cela engendre.

    5/ L’État aménageur du territoire

    C’est l’État qui lance la voie de la modernisation des infrastructures du pays : construction des autoroutes, des lignes TGV, modernisation des ports, édifications des aéroports parisiens d’Orly et Roissy, édification des barrages et des centrales nucléaires. Le tout sous l’égide de la DATAR et de nombreuses commissions créées pour l’occasion.

    À ces éléments du modèle, il faut ajouter le statut général des fonctionnaires, adopté en octobre 1946, et largement rédigé sous l’inspiration de Maurice Thorez, alors chef du parti communiste, ainsi que l’organisation de la presse française, avec les NMPP, créées en 1947 et devenues Prestalis en 2009.

    Le modèle économique et social français, encore largement en vigueur, est donc récent dans l’histoire du pays. Il est exagéré de dire qu’il est lié au pacte républicain, car la république datant de 1792 puis de 1880, elle n’a pas de lien direct avec ce modèle qui est surtout d’inspiration socialo-communiste. Fut-il efficace ? Certains historiens y voient les raisons du grand développement économique que connut la France et que Jean Fourastié appela Trente glorieuses. Cela est assez contestable, car les difficultés que subit le pays dans les années 1970 sont largement dues à l’obsolescence de ce modèle, et c’est son démantèlement progressif à partir des années 1980 qui permirent à la France de connaître un grand essor économique et un enrichissement important de sa population.


    Sur le web.

    Borlo

    Je crains que dans le cas ou le FN aurait réellement des chances de prendre la tete du gouvernement, l’UMPS ne fasse le choix de la Suede et nous prive definitivement de la democratie…
    Ce modèle Français est son cancer mais les medecins auto-proclamés craignent que l’ablation ne soit fatale et preferent tous attendre une mort qu’ils diagnostiqueront comme naturelle alors que leur mission est d’avoir le courage de trancher: poser le diagnostic ( comme ici sur contrepoint tous les jours!) Et expliquer au patient que l’ablation risque peut-être d’être fatale mais que ne rien faire l’est assurément. ..

    il faut lire « La France injuste : 1975-2006 : pourquoi le modèle social français ne fonctionne plus » de Timothy Smith qui est socia démocrate, celui ci démontre comment le modèe social francais loin d’être redistributif envers les plus pauvres sert à certaines catégories de personnes (notamment les fonctionnaires). Cet ouvrage démontre, dans une perspective de centre gauche, que le modèle français est : premièrement, de manière générale, non redistributif envers les pauvres ; deuxièmement, il est lui-même la cause principale du chômage ; troisièmement, il est injuste pour les jeunes, les femmes, les immigrés et leurs descendants ; enfin, quatrièmement, il est intenable financièrement.»

    Tout a été mis en place par le régime totalitaire fasciste de Pétain dès la fin de 1940. Depuis les quelques rares modifications mises en place n’ont fait qu’aggraver la situation.
    La France est devenue depuis un pays totalitaire : l’individu n’a plus de liberté (voir les Libérés de la Sécu) et étouffe sous le poids de l’Etat voulu par Pétain dès ces années sombres. Mais on n’apprend pas cet aspect de l’histoire dans les écoles et personne n’ose en parler ouvertement, on se ferait taxer paradoxalement de « fasciste » … Merci à Contrepoints, l’un des rares sites honnête sur le web français !

     

     


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    COS'È IL BARATTO

    Baratta un soggiorno in B&B in cambio di beni o servizi!
    Barattobb.it è il primo sito dedicato al baratto di soggiorni, alloggio e colazione, in B&B in tutta Italia a costo zero in cambio solamente di fantasia e voglia di condivisione tramite il baratto di beni o servizi.

    Sulla scia della Settimana del Baratto organizzata dal portale www.bed-and-breakfast.it e cavalcando un successo insperato agli inizi ecco il primo sito che aggrega tutti i B&B disponibili a barattare un soggiorno compreso di colazione per tutto l'anno, al di fuori dell'evento ufficiale La Settimana del Baratto che si svolge ogni anno a novembre. I B&B che accettano il baratto tutto l'anno si trovano in tutta Italia.

    Il sistema per cercarli o per proporre un baratto è simile a quello già collaudato all'interno del sito www.settimanadelbaratto.it. Potrete proporre un baratto ai gestori o spulciare tra quelle che sono le richieste dei B&B per cercare il baratto che fa al vostro caso. Gli scambi possono essere i più vari sia che si tratti di beni che di servizi. Volete scambiare una collezione di CD in cambio di un pernottamento con colazione o dare una mano al gestore per la raccolta delle olive? Trovate il baratto che fa per voi: dalla realizzazione del sito del B&B che vi ospita alla manutenzione dell'automobile del gestore, dalle lezioni di tango argentino ai trattamenti benessere, dalle confetture e prodotti tipici alle collezioni di francobolli. Tutto in cambio di un soggiorno in B&B a costo ZERO. E allora, cosa state aspettando, la vera "vacanza sostenibile" si fa con il BARATTO TUTTO L'ANNO... in Barattobb.it!


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    Come on, come on, let’s work together, The age of the coworking office is here...

    To preserve our knowledge base and cultures, we must find a way to save digital content for future generation.

    10 Ways to Improve Your Content Marketing Today

    Learn rules to achieve loyal fans by producing great content. Click here to download
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    Latest News Nov 24, 2016
    How the intelligent web will change our interactions
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    November 23, 2016 In the preface to his 2002 book, Small Pieces Loosely Joined Dave Weinberger writes: What the Web has done to documents it is doing to just about every institution it touches. ...
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    Disruptrs: A new traveling Shark Tank-like web series that helps startups meet investors
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    The 10 Most Common Web Design Mistakes
    With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to ...
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    It's Never Too Soon for SEO—Here's a Beginner's Guide to Startup SEO Basics
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    If you’re a startup looking for a domain name, check out Uniregistry on Black Friday
    One of the questions that I get pretty much every single week from other startup founders is, where should I go to register domain names. Let’s face it, there are a zillion different domain ...
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    As 2017 approaches, many anticipate that web design style will continue on the path of more bold, visually impactful design. Most recently, UX/UI Designer, Ben Bate commented on the fate of design ...
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    What Bank Marketers Need to Know To Reach Two-Year and Four-Year College Students

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    l'idée du jour  
     Ing.Stefan V.Raducanu, l'inconnu le plus puissant du monde
       STEFAN RADUCANU.gif

    Stefan Raducanu et son temps -> " Initiative " est le mot-clé de cette journée

     
     
      Internet, la grande désillusion  
     Avec @MonBonheur, son site Web et ses applis mobiles, vous êtes bien armés pour comprendre et décider. Il n'y a pas meilleure manière de suivre en temps réel les chocs de marchés, la transformation des entreprises et les soubresauts du monde.
      L’espoir des gens de raison était immense : Internet allait mettre la connaissance à la portée de tous. C’est le contraire qui se passe, car avec Internet, le faux l'emporte sur le vrai. Le web amplifie et légitime le n'importe quoi, pour le bonheur des populistes. Le rêve d’une humanité éclairée par l'échange des idées tourne au cauchemar. Par Eric Le Boucher.  

     Un homme produit: MyNewsCenterNavigator.

    Avec ma base de données , valorisez votre capital data en toute confiance !

    Lire ici

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    Maddynews - Think bigger !

    Voir cet email dans votre navigateur.
     
     
     
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    1agld1r.gifFRANCEWEB, réseau d’intelligence collective !

    1agld1r.gifNouvelle société du savoir Groupe d'intérêts.jpg

     
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    #Lyon : Rokoriko ou comment dépoussiérer la réunion d’entreprise
     
     
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    #BioTech : Theranos, quand la « fear of missing out » rend fou !

    « Il y a quelque chose de pourri au Royaume du Danemark » : cette célèbre citation proverbiale de Shakespeare renvoyait certes à la turpitude...

     

    En bref.

    #Événement

    Dès le 30/11, participez à la Social Good Week, une semaine dédiée à l’innovation citoyenne et au web social et solaire

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    Sage et Finexhap lancent Clic&Cash, une alternative inédite au financement des TPE et PME

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    Participez à la 2ème édition de l’OpenFactory au 104 à Paris le 03/12 et échangez avec des entrepreneurs ! 

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    I spent the morning scrolling through popular news sites and checking out the content recommendations that appear at the end of each article. There’s some pretty crazy stuff happening down there and I’d be lying if I said I wasn’t tempted to find out what “shocking secrets” the Andy Griffith show harbored.

    So I click the link and end up on a spammy, bandwidth-sucking website littered with so many display ads that the page could barely load. Even worse the most shocking secret revealed (SPOILER ALERT) was that Opie didn’t actually throw the rock into the lake for the show’s opening credit like you may have thought!

    shutterstock_305404214.jpg

    When am I going to learn? When are any of us going to learn? Despite the scandalous headlines and sensational imagery, I keep thinking that maybe I’ll come across some really entertaining stuff. But that’s never the case. Instead, I just keep getting duped into clicking on low-quality content that takes me to questionable websites that I would never trust or frequent to begin with.

    Content Recommendations & News Sites

    So why would my local newspaper, CNN, ABC News and other reputable websites recommend that I check out this content and send me to some crappy website? I mean I came to those sites because their editors and reporters create good content. So why would they offer up an interesting news story about “Hillary Clinton FBI interview notes to be released to Congress” and then recommend that I go to a site called Trend-Chaser.com to read about shocking Andy Griffith secrets?

    Really CNN? I mean I was on a roll with the Hillary Clinton article. Why wouldn’t you recommend other articles about the interview or Hillary or the FBI? Instead, you decide to recommend a story about shocking Andy Griffith secrets? Where’s the connection?

    News Sites Not Actually Recommending the Content

    I know. CNN isn’t really recommending those articles. Instead, they’ve sold advertising space to a content discovery company. Content discovery platforms are supposed to make the web a better place. The idea is to serve-up additional content at the end of your favorite news article or blog post that you would most-likely find interesting. It provides you an opportunity to “discover” additional pieces of appealing content that you wouldn’t have found otherwise. It’s supposed to provide a better web experience for readers who are looking for good content online.

    Unfortunately, that’s not what’s happening here. Instead, CNN and other reputable websites have essentially signed a deal with the devil. They’ve exchanged their reputation and soul for monetary gain. Rather than make the web a better place with good content recommendations, they’re sending their loyal readers to low-quality websites. In addition, their own sites are littered with outrageous images, salacious content and clickbait headlines. I thought this was supposed to be CNN, “The Most Trusted Name in News?”

    I’m all for websites selling ad space. I’m all for content recommendations. I’m all for making the web better. I’m NOT OK with reputable new sites sending me down a rabbit hole of sensational topics. Why not sell that ad space to companies that can actually provide better content recommendations?

    Content Recommendations the Right Way

    Guess what CNN and other reputable news sites, you can have your cake and eat it too. Believe it or not, your readers want to discover good content. They don’t want to be tricked into visiting spammy websites with low-quality content. That said, use that extra ad space for relevant content recommendations. There are companies out there like Cranberry, that provide much more transparency with their content.

    CPC vs CPM

    The big problem right now is that many websites are paid per click. So they are actually encouraged to get you to click on those content recommendations, hence the clickbait and sensationalism. But websites can also charge on a CPM model, where they get paid per impression, rather than clicks. This way, the website does not have to rely on clicks in order to get paid. With a CPM model you don’t need crazy headlines and outrageous images to make money.

    Ad Exchanges

    The next problem is that most websites are selling this extra “ad space” via ad exchanges. That said, they have no idea who is placing the ad or what is being communicated. Instead, the website puts the space up for sale via an online auction and that space is sold to the highest bidder. In order for a website to know who is buying that space and what is being communicated, they need to work closer with their advertisers. Or even better yet, only work with advertisers that have stringent guidelines.

    At Cranberry, for instance, all content recommendations are reviewed by an editorial staff prior to placement on the publisher’s website. Editors ensure the copy is clean, the imagery is best-in-class and that the headline matches the actual content. In addition, they only work with websites that offer similar content to ensure relevant recommendations.

    Content recommendations are an excellent way for readers to discover new content, advertisers to attract new prospects, and for websites to monetize extra ad space. Unfortunately, most content discovery platforms are shining a bad light on these recommendations with spammy content that leads to low-quality websites. However, it doesn’t have to be that way. There are companies out there that are doing it right and are truly committed to making the web better.

     Topics: Content Marketing, Content Amplification, sponsored content

    Written by Gerald Craft

    Gerald Craft is the Director of Marketing at Cranberry LLC. He directs all inbound marketing efforts in addition to content creation.


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    20150119_111926.jpgLes inventeurs ne partent pas à la retraite. Je serai toujours un ingénieur créateur, inventeur.

    Ing.Stefan V.Raducanu, L'homme individuel et social, spécial...informatif, infiniment, influenceur, webpiculteurinsatiable, innovateur, ....

    The Wallet of the Future, acting individual rather than superhero

    SRU-Electronics, (Special Research Unit) for International Research.

    An Important Source of Information for Companies Everywhere

    Competent, Professional & Multidisciplinary

    People, Performance & Pay. Contact facilitator at the heart of Business.

     Data Beyond Borders, Research Center.

    Reach 5 Million People With One Click,your first and best source for all of the information you're looking for. From general topics to more of what you would expect to find here, ..."If Opportunity doesn't knock, build a door", Milton Berle

    AMPLIFY YOUR CONTENT

    Brand an online multimedia newsroom, hosted by FwContentWorks, including your corporate logo, event details, press releases, photos and videos.

    Take advantage of content placement on major media portals.

    1agld1r.gifAvec notre base de données 2T , valorisez votre capital data en toute confiance 

    "Rechercher en permanence ce que les hommes font de meilleur et puis essayer d'intégrer ces choses dans ce que vous faites. Steve Jobs-Apple

    Des connaissances partagées sur le Web ouvert.

    foule.jpg

    1agld1r.gifQuel intitulé donner à votre fonction d’innovateur?

    Le blog de Philippe Silberzahn


    0 0

    Entrepreneuriat

    Mode d’emploi pour créer une société entrepreneuriale

    Le 24/10/2016

    0 0

    Rencontre avec Alain Juillet, expert en intelligence économique

    29/11/2016
    Alain Juillet est expert en intelligence économique. Cet ancien directeur à la DGSE, le service de renseignement français, nous explique pourquoi cet outil stratégique est primordial pour les entreprises et corollaire de l’innovation. Et regrette, au passage, que la France soit encore réticente à l’utiliser, contrairement aux pays anglo-saxons.

    L’intelligence économique est une démarche de management de l’innovation, car le savoir n’est pas suffisant, dites-vous, pour être novateur. Qu’est-ce à dire?

     Alain Juillet Alain Juillet | Crédits Pascal Guittet

     L’innovation, c’est avant tout un état d’esprit. Mais comme dans les parties de poker des westerns hollywoodiens, celui qui gagne, c’est celui qui a mis un miroir dans le dos de son adversaire. « Cela diminue le niveau d’incertitude », comme disent les techniciens…

    Dans le monde concurrentiel actuel, il est de plus en plus difficile de créer un produit véritablement nouveau. Pour y arriver, il faut connaître parfaitement le marché ciblé, son environnement, la législation dont il dépend, ses rapports de puissance, sa culture, procéder à une surveillance planétaire des revues, des brevets, fréquenter les salons, connaître les produits et les actions des concurrents, etc. Il faut non seulement aller chercher toutes les informations nécessaires, mais en faire ensuite une analyse méthodique. C’est ce que nous appelons l’intelligence économique concurrentielle. Cela permet aux entreprises de réduire leur marge d’erreur, dans l’exploitation des pistes en R et D, par exemple, parce qu’on apprend toujours des réussites, mais aussi des échecs de ses adversaires. Cela évite des investissements inutiles et entraîne un gain de temps. D’autant que la montée du numérique dans le cyberespace ouvre des failles énormes et de multiples possibilités d’intrusion contre lesquelles il faut se protéger. L’une des premières difficultés est celle de l’identité numérique : le destinataire et l’expéditeur sont-ils ceux qu’ils affirment être? Question simple, mais réponse complexe… Il faut donc augmenter la sécurité de sa filière et de son activité quand on veut défendre sa capacité d’innovation et empêcher les vols, les pillages, les détournements, les sabotages, bref tout ce qui, aujourd’hui, est le lot commun des entreprises et des laboratoires de recherches. Les entrepreneurs prennent vite conscience que « l’autre », le concurrent, l’adversaire, parfois le partenaire – mais en aucun cas l’ami, car cela n’existe pas dans le monde des affaires –, que tout le monde pratique les mêmes méthodes, car chacun veut gagner la course.

    L’intelligence économique repose sur trois piliers : la collecte d’informations, la protection des données et l’influence. Comment procède-t-on pour « influencer »?

    « L’intelligence économique est devenue un sport international de haut niveau »Je vais vous raconter ce qu’il s’est passé dans les années 1990, au moment de la construction de l’Airbus A 380, qui était à l’époque en concurrence avec le Dreamliner de Boeing. Pendant deux ans, tous les déboires de la compagnie européenne sortaient régulièrement dans la presse, tandis que jamais personne ne parlait du projet américain. Il a fallu monter toute une opération pour en comprendre la raison. En réalité, Boeing aussi rencontrait beaucoup de problèmes : l’entreprise était en retard de plus de deux ans sur son programme! Les dirigeants essayaient donc de cacher les faits en menant ce qu’on appelle des opérations d’influence, afin que les regards se portent sur leur concurrent. C’était d’autant plus facile que les Européens connaissaient de vraies difficultés, il faut l’avouer! Ce n’est plus un secret aujourd’hui, car l’histoire a été racontée. La carlingue de l’A 380 était construite en partie en Allemagne et en partie en France. Chaque équipe utilisait un système de conception assistée par ordinateur (CAO). Tout allait bien sauf que… ils n’étaient pas exactement en ligne. Quand il a fallu assembler les pièces, on s’est aperçu qu’une partie des trous pour passer les câbles ne correspondaient pas! Et dans un avion, il y a environ 50 km de câbles… Morale de l’histoire : tout le monde s’était « planté », mais on ne connaissait que la facette européenne de l’affaire.

    Pourquoi la France en particulier et les Européens en général sont-ils plus fragiles et perméables à l’espionnage industriel?

    À l’exception notable des Britanniques, qui pratiquent depuis longtemps et fort bien le renseignement économique, la « vieille Europe » continentale, que ce soit les Français, les Allemands ou les Espagnols, ne sait pas faire. Du coup, nous servons de vivier à tout le monde – les Chinois, les Américains, les Russes, etc. Nous le subissons, car nous n’avons pas d’outils pour nous défendre. Heureusement, la jeune génération d’entrepreneurs est consciente du problème, contrairement aux politiques français qui méconnaissent l’économie et le monde de l’entreprise, car pour l’immense majorité d’entre eux, ils ne l’ont jamais fréquenté. C’est l’une des grandes différences avec les Anglo-saxons. De plus, contrairement à nous, la notion même d’intelligence économique n’a rien chez eux de sulfureux, bien au contraire, c’est plutôt une activité noble. Depuis 2007, nous avons essayé en France de faire passer trois fois une loi sur le secret des affaires et trois fois, cela n’a pas marché. D’une part, les lobbies anglo-saxons exercent une forte pression pour préserver leur liberté d’action dans un pays où ils font allègrement « leur marché »; d’autre part, la presse, au nom de la liberté d’expression, veut protéger les lanceurs d’alertes et enfin, une partie de l’administration française considère que, au nom du libéralisme économique, il ne faut pas mettre de barrières, que le marché se régule tout seul. Exactement le contraire de ce que croient des gens comme moi. Parce que le marché ne s’autorégule que si tout le monde joue le jeu, il suffit d’une seule personne qui transgresse les règles pour que tout le système se délite. Et c’est à ce jeu-là que tout le monde s’adonne, les entreprises comme les États. C’est devenu un sport international de haut niveau…

    1agld1r.gifWhatSRUElectronics-Intelligence Can Do for Your Company : Information Versus Intelligence.

    Welcome to a strange , shadowy new world inhabited by corporate spies, former government gumshoes, and hard-noised business people, all looking for any angle to beat competition - legally and ethically. It’s the world of Competitive Intelligence, unveiled by Stefan Raducanu. In this startling look at newest weapon in the world war of economics, an increasingly vital but largely unrecognaized practice is exposed – a practice that pits company against company and nation against nation . If you make the right decisions you will succeed ; If you make the wrong decisions , you will fail . This portal is about the right decisions . It’s about a business system for making decisions that has been hidden in some companies – highly successful companies – for yers because nobody wanted to talk about it openly. Why ? Beacause others may think it’s unethical and shady.

    « I’ve got too much to read » - Most company managers.

    Intelligence, not information , is what managers need to make decisions. Another term for intelligence is knowledge.

    « Americans look at European Union and all they see is a market with 350 million people. Numbers don’t mean anything » - Daniel Gautschoux.

    SRU-Electronics, an indispensable guide to the new competitive world, Competitive Intelligence wil help companies transform themselves from mere collectors of information to informed users of intelligence. Innovative and practical, i twill forever change the way companies make decisions about themselves and the global marketplace.

    Spécialisé dans le référencement naturel Stefan est un caméléon du web, et vous conseille autant de manière pointue sur le SEO qu'il vous accompagne dans votre stratégie digitale générale.

    A la fois Ingénieur, Business Angel et entrepreneur, je vous apporte ma vision entrepreneuriale, partage mes expériences et vous conseille notamment sur la partie Web de votre entreprise.

    Fondateur de FranceWebAsso, j’accompagne les entreprises dans la mise en place de stratégie de développement d’affaires Internet et pour la mise en oeuvre de processus d’innovation ouverte (open innovation), d’ouverture et de collaboration avec les communautés.

    Co-fondateur e-Global et Président de FranceWeb Agency, Consultant en marketing web, j’aide les entrepreneurs et en particulier les startups à acquérir leurs premiers milliers d’utilisateurs, détecte et analyse les innovations remarquables et leurs impacts sur nos modes de vie. Je vous aide dans la définition de vos axes marketing et stratégiques, afin qu’ils soient en adéquation avec les nouvelles attentes, les nouveaux usages et styles de vie actuels.

    Fondateur du blog PoissyWeb et chargé d’affaires dans un incubateur, je gravite dans l’écosystème entrepreneurial et web depuis maintenant 10 ans. Je vous aide pour vos questions entrepreneuriales, particulièrement en stratégie digitale.

    Co-fondateur de e-Global et du site IDF, je travaille dans l’informatique et le web depuis près de 20 ans, en France et à l’International. Passionné par l’entrepreneuriat, le web et le business développement, je vous apporte mon feedback sur votre projet d’entreprise, vous aide dans la mise en place d’une stratégie digitale et vous conseille pour vos Relations Presses.

    FranceWeb Founder Stefan: Ideas & Technology Can Change the World

    Stefan Raducanu, coach de votre destin numérique

    Je vous conseille pour

    • Mettre en place une stratégie de référencement efficace
    • Intégrer les réseaux sociaux dans votre stratégie de communication
    • Développer une stratégie digitale cohérente
    • Obtenir des conseils sur la mise en place d'une stratégie de contenu
    • Optimiser votre SEO/ référencement naturel sur Google
    • Découvrir comment le digital peut aider votre marque
    • Doper la créativité de votre marque
    • Développer votre image via les réseaux sociaux
    • Dynamiser votre destination touristique
    • Développer vos communautés sur les réseaux sociaux
    • Mon expertise sur le secteur de l'Open Data
    • Créer des événements "connectés"
    • Bénéficier de mon expertise dans les nouveaux médias
    • Discuter de votre stratégie digitale
    • Obtenir des conseils pour créer un blog spécialisé

     Conditions sur demande....

    Contact : Stefan Raducanu : +33 (0 )6 21 97 47 99

    Connect

    1agld1r.gifSi on regard bien...Il faut  être reconnaissant à l'Age que nous avons...Lorsque nous avons atteint les 80 ans-ou sur le point de les attendre- tout contemporain est u Ami...20150119_111926.jpg


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     20150119_111932.jpgFranceWebAsso  c'est Moi, c'est Vous, c'est Nous !

    1agld1r.gifLire pour modifier ma perception du monde.

    L’œil en feu de Mircea Cărtărescu

    Titre original : Orbitor II ( Corpul )

    Catégorie(s) :Littérature => Européenne non-francophone

    Critiqué par Pucksimberg, le 6 décembre 2016 (Toulon, Inscrit le 14 août 2011, 36 ans)

    La note :10 étoiles
    Visites : 73 

    Bucarest transfigurée par Cartarescu

    Décidément, l'écriture de cet auteur ne me décevra jamais. Riche, complexe, foisonnante elle touche à l'essentiel et nous permet de voir au-delà de ce qui est visible. Le regard de l'artiste transfigure le réel et nous fait pénétrer dans un univers épique, sacré tout en étant à la fois très physique.

    Mircea Cartarescu est surtout connu pour sa trilogie "Orbitor". En France, trois titres différents ont été choisis alors qu'en Roumanie il est question d'un Orbitor I, Orbitor II et Orbitor III. Ce mot rappelle évidemment l’œil et équivaut à "aveuglant", un peu comme son oeuvre qui évoque très souvent des corps transparents, des univers que l’œil modifie et métamorphose en des mondes surnaturels et excitants. Le lecteur de Cartarescu sort de ces romans littéralement aveuglé par cette force poétique et par l'hermétisme de certaines pages. L'on en est pas moins émerveillé par une telle langue et une telle fougue poétique.
    Dans cette trilogie Mircea Cartarescu continue d'explorer son enfance en évoquant les amis, le frère et les parents. Il y a de très belles pages sur la figure maternelle et sur les tapis qu'elle brode. Les pages autobiographiques sont limpides et se lisent comme on lirait un roman traditionnel. L'auteur va bien au-delà de ces simples anecdotes et élève son récit au rang de récits mythiques avec ces anges qui descendent du ciel. De plus le lecteur effectue un va-et-vient incessant entre intériorité du personnage et extériorité. Le vocabulaire de l'anatomie domine largement dans ces romans. Tous les organes et les os sont convoqués dans un discours magique qui donne l'impression d'entrer dans les arcanes de l'univers. Cela relève quasiment de l'incantation parfois.
    Certaines scènes auraient pu être traitées de manière objective, mais Cartarescu les réécrit à la lumière des émotions ressenties durant son jeune âge. Les pages consacrées au cirque deviennent impressionnantes et transfigurent les artistes. L'on a le sentiment que l'on touche au sacré dans ces descriptions complètement folles. Et que dire de ces hommes-statues ? Et de l'Homme-serpent ?
    La scène où un papillon est dévoré par une araignée est tout simplement l'une des plus terrifiantes que j'ai eu à lire.

    Le personnage principal reste Bucarest, la capitale. Les descriptions sont sublimes et rendent cette ville mythique. C'est sans doute l'écrivain roumain qui a le mieux parlé de cette ville sans pour autant faire de ses descriptions des reportages. Amsterdam elle-aussi sera évoquée, surtout le quartier rouge à la fin du roman.
    Les papillons envahissent son roman, comme dans le premier volume. Ils sont souvent démesurés et rattachés aux organes du corps. Cet univers est énigmatique et possède la grâce de certains grands romans, complexes mais admirables.

    Lire Cartarescu est une expérience singulière. L'oeuvre ne se livre pas facilement. De plus, il faut aimer la poésie et accepter que l'imagination n'a pas de bornes pour apprécier à sa juste valeur cette trilogie. L'écrivain mériterait le prix Nobel depuis de nombreuses années. Il faut voir ce qu'il représenter pour les Roumains. Ses livres sont dans toutes les librairies. Et cet ouvrage est remarquable !

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